Traditional Campaign
Traditional Campaign
Traditional Campaign
SILVERADO
SILVERADO
SILVERADO
GOAL: Give dimension to what strong means.
GOAL: Give dimension to what strong means.
GOAL: Give dimension to what strong means.
We were tasked with the biggest launch in GM history for one of its most iconic brands. And in a category all about brawn and toughness, there was an opportunity to define its soul; an opportunity to give dimension to what strong means. Because the modern pickup truck man is no Lone Ranger. He’s a husband, a father and a friend. (And sometimes not a man at all.) And like the truck, his will and his character is unwavering.
We were tasked with the biggest launch in GM history for one of its most iconic brands. And in a category all about brawn and toughness, there was an opportunity to define its soul; an opportunity to give dimension to what strong means. Because the modern pickup truck man is no Lone Ranger. He’s a husband, a father and a friend. (And sometimes not a man at all.) And like the truck, his will and his character is unwavering.
We were tasked with the biggest launch in GM history for one of its most iconic brands. And in a category all about brawn and toughness, there was an opportunity to define its soul; an opportunity to give dimension to what strong means. Because the modern pickup truck man is no Lone Ranger. He’s a husband, a father and a friend. (And sometimes not a man at all.) And like the truck, his will and his character is unwavering.
