Traditional Campaign

Traditional Campaign

Traditional Campaign

FORD GT

FORD GT

FORD GT

GOAL: On the biggest stage, make it clear this sports car is going to set the pace for the company.

GOAL: On the biggest stage, make it clear this sports car is going to set the pace for the company.

GOAL: On the biggest stage, make it clear this sports car is going to set the pace for the company.

Ford was the first car company I had the opportunity to work on. And right out of the gate, we created a Super Bowl spot featuring the Ford GT. The commercial and the car set the pace for the entire company. In prepping for this commercial we procured a "state of the art" helicopter to help film, only to find out it couldn't keep up with the speed of the car.

Ford was the first car company I had the opportunity to work on. And right out of the gate, we created a Super Bowl spot featuring the Ford GT. The commercial and the car set the pace for the entire company. In prepping for this commercial we procured a "state of the art" helicopter to help film, only to find out it couldn't keep up with the speed of the car.

Ford was the first car company I had the opportunity to work on. And right out of the gate, we created a Super Bowl spot featuring the Ford GT. The commercial and the car set the pace for the entire company. In prepping for this commercial we procured a "state of the art" helicopter to help film, only to find out it couldn't keep up with the speed of the car.

Pre-roll and broadcast.

Pre-roll and broadcast.

Pre-roll and broadcast.