MY ROLE
Worked with strategy department to fine tune brief as part of the creative process.
Managed teams and gave creative direction.
Concept development and presented internally to a larger cross-functional departments.
Client facing presentations of the final work.
Storyboard and animatic building using programs like Adobe's AI program Firefly, Adobe Photoshop, Keynote and Power Point.
Oversaw production and post production of all content materials for every channel.
The stand out result was for Memorability, which outranked Sample Norms. In fact, Memorability scores for Super Cruise ranked higher than previously published Chevy ads over that last year.
Q1 2024, the Silverado line is currently leading the segment and is the fastest growing.
Following the Super Cruise campaign, the Chevy truck line saw a 9.3% increase in retail volume.