Branding and Graphic design

Branding and Graphic design

BARKA

BARKA

GOAL: Create a brand identity for a pet clothing line.

GOAL: Create a brand identity for a pet clothing line.

Branding and Graphic design

BARKA

GOAL: Create a brand identity for a pet clothing line.

Barka is not your average dog coat. It’s a revolutionary dog parka designed for extreme durability, weather resistance, and ultimate protection for your dog, whether they’re in the city, in the mountains, or on an adventure through the elements, reflecting the strength and reliability of the product. The tongue-in-cheek pun of “bullet-woof” highlights the parka’s tough, invincible design.

Barka is not your average dog coat. It’s a revolutionary dog parka designed for extreme durability, weather resistance, and ultimate protection for your dog, whether they’re in the city, in the mountains, or on an adventure through the elements, reflecting the strength and reliability of the product. The tongue-in-cheek pun of “bullet-woof” highlights the parka’s tough, invincible design.

Barka is not your average dog coat. It’s a revolutionary dog parka designed for extreme durability, weather resistance, and ultimate protection for your dog, whether they’re in the city, in the mountains, or on an adventure through the elements, reflecting the strength and reliability of the product. The tongue-in-cheek pun of “bullet-woof” highlights the parka’s tough, invincible design.

MY ROLE

Brand Identity

Brand positioning

Brand personality

Name generation

Concept development

Graphic design

Logo design

Art direction

TOOLS USED

Adobe Photoshop
Adobe Illustrator