Brand identity.

Brand identity.

UNHEWN LIFE

UNHEWN LIFE

GOAL: Create an identity for a outdoor lifestyle brand.

GOAL: Create an identity for a outdoor lifestyle brand.

Brand identity.

UNHEWN LIFE

GOAL: Create an identity for a outdoor lifestyle brand.

Born from a desire to disconnect from the hustle of modern life and reconnect with the rhythms of nature, The Unhewn Life is about crafting a life from the ground up. Our founders, who left behind the trappings of urban living, built their own log cabins, grew their own food, and learned to live by their own hands. Today, The Unhewn Life exists not just as a brand, but as a way of life, one that embraces the beauty and challenges of self-sufficiency, and offers tools, knowledge, and products that help others embark on the same journey.

When I think of “light years away,” I picture aliens, laser guns, and maybe a few intergalactic dance-offs. So, when I was working on brand identity and packaging for "Galactic" Cannabis, I knew it had to be out-of-this-world literally. So, light one up, and remember: it’s not just cannabis, it’s Galactic, where the only thing higher than the THC is the altitude.

Born from a desire to disconnect from the hustle of modern life and reconnect with the rhythms of nature, The Unhewn Life is about crafting a life from the ground up. Our founders, who left behind the trappings of urban living, built their own log cabins, grew their own food, and learned to live by their own hands. Today, The Unhewn Life exists not just as a brand, but as a way of life, one that embraces the beauty and challenges of self-sufficiency, and offers tools, knowledge, and products that help others embark on the same journey.

MY ROLE

Brand identity

Graphic design

Concept development

Name development

Comp building