Digital First
Digital First
Digital First
DIA
DIA
DIA
GOAL: Rekindle a love for Detroit through a volatile relationship.
GOAL: Rekindle a love for Detroit through a volatile relationship.
GOAL: Rekindle a love for Detroit through a volatile relationship.
The Detroit Institute of Arts. An Institution. And after the city of Detroit emerged from bankruptcy, it needed a fresh start with the public, too. What better campaign to do so with than by reintroducing the couple that took Detroit by storm. Diego Rivera & Frida Kahlo. Their time here was tumultuous, not unlike Detroit’s past. As we rekindled the love of these troublemakers, we reignited a love for the DIA.
The Detroit Institute of Arts. An Institution. And after the city of Detroit emerged from bankruptcy, it needed a fresh start with the public, too. What better campaign to do so with than by reintroducing the couple that took Detroit by storm. Diego Rivera & Frida Kahlo. Their time here was tumultuous, not unlike Detroit’s past. As we rekindled the love of these troublemakers, we reignited a love for the DIA.
The Detroit Institute of Arts. An Institution. And after the city of Detroit emerged from bankruptcy, it needed a fresh start with the public, too. What better campaign to do so with than by reintroducing the couple that took Detroit by storm. Diego Rivera & Frida Kahlo. Their time here was tumultuous, not unlike Detroit’s past. As we rekindled the love of these troublemakers, we reignited a love for the DIA.
The exhibit was so popular it was picked up by every local new outlet and was drawing world-wide attention.
The exhibit was so popular it was picked up by every local new outlet and was drawing world-wide attention.
The exhibit was so popular it was picked up by every local new outlet and was drawing world-wide attention.
We worked with the Mill to create digital pre-roll and broadcast.
We worked with the Mill to create digital pre-roll and broadcast.
We worked with the Mill to create digital pre-roll and broadcast.
We created social profiles for both artist and posted daily about how excited they were to come back to the city, little did they know, a city that wasn't the same as it was the last time they were there.
We created social profiles for both artist and posted daily about how excited they were to come back to the city, little did they know, a city that wasn't the same as it was the last time they were there.
We created social profiles for both artist and posted daily about how excited they were to come back to the city, little did they know, a city that wasn't the same as it was the last time they were there.
Mastheads for DIA Facebook page.
Mastheads for DIA Facebook page.
Mastheads for DIA Facebook page.
Worked with local bars and restaurants around the city, creating unique drinks and dishes named after Diego and Frida.
Worked with local bars and restaurants around the city, creating unique drinks and dishes named after Diego and Frida.
Worked with local bars and restaurants around the city, creating unique drinks and dishes named after Diego and Frida.
Traditional print and out of home.
Traditional print and out of home.
Traditional print and out of home.
MY ROLE
Concept development and presented internally.
Client facing presentations of the final work.
Storyboard and animatic building using programs like Adobe Photoshop, InDesign and Power Point.
Worked and led production and post production of all content materials for every channel.
Exhibit tickets, issued every 30 minutes for up to 250 people a session, sold out from 10 a.m. until 7 p.m.
Exhibit tickets, issued every 30 minutes for up to 250 people a session, sold out from 10 a.m. until 7 p.m.
Exhibit tickets, issued every 30 minutes for up to 250 people a session, sold out from 10 a.m. until 7 p.m.
179,051 total patrons, making it in the top 3 of all time.
179,051 total patrons, making it in the top 3 of all time.
179,051 total patrons, making it in the top 3 of all time.
