Digital First
Digital First
Digital First
UNITED WAY
UNITED WAY
UNITED WAY
GOAL: Change what people think being a family is.
GOAL: Change what people think being a family is.
GOAL: Change what people think being a family is.
We’ve all heard the saying, “It takes a village to raise a child.” But in Detroit, the village is in no position to foster healthy families. With so many families struggling in the city, how could we expect them to bring the city back while they’re just trying to make ends meet? By changing what people think being a family means.
We’ve all heard the saying, “It takes a village to raise a child.” But in Detroit, the village is in no position to foster healthy families. With so many families struggling in the city, how could we expect them to bring the city back while they’re just trying to make ends meet? By changing what people think being a family means.
We built a living room set in the middle of the street and framed it. Then invited complete strangers to sit down and have a conversation.
We built a living room set in the middle of the street and framed it. Then invited complete strangers to sit down and have a conversation.
We built a living room set in the middle of the street and framed it. Then invited complete strangers to sit down and have a conversation.
The content we captured made its way into the United Way website inviting people to join the family.
The content we captured made its way into the United Way website inviting people to join the family.
The content we captured made its way into the United Way website inviting people to join the family.
We hosted the largest "family dinner" ever in Detroit's Farmers Market for a charity event.
We hosted the largest "family dinner" ever in Detroit's Farmers Market for a charity event.
We hosted the largest "family dinner" ever in Detroit's Farmers Market for a charity event.
Social posts on united way site.
Social posts on united way site.
Social posts on united way site.
