Digital First

Digital First

PURPLE ROADS

PURPLE ROADS

GOAL: Help people get to and from cancer treatments.

GOAL: Help people get to and from cancer treatments.

Digital First

PURPLE ROADS

GOAL: Help people get to and from cancer treatments.

Not every cancer patient can get to treatment. So how could we help? By turning people purple. Purple is the color of cancer survival and for everyone that turned their Facebook or Twitter profile purple, Chevy would give a dollar to the American Cancer Society that went directly to helping them get to and from treatment. The results were astonishing.

Not every cancer patient can get to treatment. So how could we help? By turning people purple. Purple is the color of cancer survival and for everyone that turned their Facebook or Twitter profile purple, Chevy would give a dollar to the American Cancer Society that went directly to helping them get to and from treatment. The results were astonishing.

Not every cancer patient can get to treatment. So how could we help? By turning people purple. Purple is the color of cancer survival and for everyone that turned their Facebook or Twitter profile purple, Chevy would give a dollar to the American Cancer Society that went directly to helping them get to and from treatment. The results were astonishing.

We created a special app that allowed you to turn your profile purple then we created a micro-site. And to make sure people came to the site we ran OLA.

We created a special app that allowed you to turn your profile purple then we created a micro-site. And to make sure people came to the site we ran OLA.

We created a special app that allowed you to turn your profile purple then we created a micro-site. And to make sure people came to the site we ran OLA.

MY ROLE

Managed teams and gave creative direction.

Concept development and and illustration.

Oversaw production, photoshoot and post production of all content materials for every channel.

Ranked #1 in Facebook fan acquisition and #1 in social audience impact score.

Over a million Facebook and Twitter users turned their profiles purple.

Multi-function campaign approach