Content Lead

Content Lead

HAPPY PLACE

HAPPY PLACE

HAPPY PLACE

GOAL: Make Silverado #1 by showing how these trucks really get used.

GOAL: Make Silverado #1 by showing how these trucks really get used.

Individuals who own trucks delight in getting muddy, pushing their limits, and tackling the toughest conditions, all with an unwavering grin. (Mostly) Hence, it's high time we put the truck and its owner, a bona fide adventurer, front and center instead of an arbitrarily casted model. These enthusiasts are capable of subjecting our trucks to formidable stress while being happy as a fly on $#!&.

Individuals who own trucks delight in getting muddy, pushing their limits, and tackling the toughest conditions, all with an unwavering grin. (Mostly) Hence, it's high time we put the truck and its owner, a bona fide adventurer, front and center instead of an arbitrarily casted model. These enthusiasts are capable of subjecting our trucks to formidable stress while being happy as a fly on $#!&.

Individuals who own trucks delight in getting muddy, pushing their limits, and tackling the toughest conditions, all with an unwavering grin. (Mostly) Hence, it's high time we put the truck and its owner, a bona fide adventurer, front and center instead of an arbitrarily casted model. These enthusiasts are capable of subjecting our trucks to formidable stress while being happy as a fly on $#!&.

In a single filming endeavor, we managed to gather enough content perfect for television, social platforms, digital, print, and even standalone feature clips.

In a single filming endeavor, we managed to gather enough content perfect for television, social platforms, digital, print, and even standalone feature clips.

In a single filming endeavor, we managed to gather enough content perfect for television, social platforms, digital, print, and even standalone feature clips.

Social extensions that were all planned out prior to the production.

Social extensions that were all planned out prior to the production.

Social extensions that were all planned out prior to the production.

MY ROLE

MY ROLE

MY ROLE

Worked with strategy department to fine tune brief as part of the creative process.

Lead and managed teams and gave creative direction.

Concept development and presented internally to a larger cross-functional departments.

Client facing presentations of the final work.

Storyboard and animatic building using programs like Adobe's AI program Firefly, Adobe Photoshop, Keynote and Power Point.

Oversaw production and post production of all content materials for every channel.

After this campaign ran Silverado ended 2022 becoming the Best Selling Mid-Sized Truck Of The Year.

Right after this campaign ran Silverado ended 2022 becoming the Best Selling Mid-Sized Truck Of The Year.

Multi-function campaign approach

Multi-function campaign approach