Traditional Campaign
Traditional Campaign
Traditional Campaign
LEGO
LEGO
LEGO
GOAL: Breathe life into a stale category, and have fun.
GOAL: Breathe life into a stale category, and have fun.
GOAL: Breathe life into a stale category, and have fun.
For years, pickup trucks in the U.S. have been promoted the same way, by the same type of spokespeople. Usually they are farmers, construction workers or cowboys. But the All-New Chevy Silverado isn’t the same old truck; its technology, styling and luxury were designed for families, as well as farmers. It was time for a new spokesperson.
So we partnered with Warner Brothers and LEGO to not only integrate Silverado into the new LEGO movie, but we also enlisted its main characters, Emmet and Wyldstyle, as our new animated spokespeople. It was an innovative way to breathe a breath of fresh air into a stale category, while appealing to both traditional truck buyers as well as a whole new audience.
For years, pickup trucks in the U.S. have been promoted the same way, by the same type of spokespeople. Usually they are farmers, construction workers or cowboys. But the All-New Chevy Silverado isn’t the same old truck; its technology, styling and luxury were designed for families, as well as farmers. It was time for a new spokesperson.
So we partnered with Warner Brothers and LEGO to not only integrate Silverado into the new LEGO movie, but we also enlisted its main characters, Emmet and Wyldstyle, as our new animated spokespeople. It was an innovative way to breathe a breath of fresh air into a stale category, while appealing to both traditional truck buyers as well as a whole new audience.
For years, pickup trucks in the U.S. have been promoted the same way, by the same type of spokespeople. Usually they are farmers, construction workers or cowboys. But the All-New Chevy Silverado isn’t the same old truck; its technology, styling and luxury were designed for families, as well as farmers. It was time for a new spokesperson.
So we partnered with Warner Brothers and LEGO to not only integrate Silverado into the new LEGO movie, but we also enlisted its main characters, Emmet and Wyldstyle, as our new animated spokespeople. It was an innovative way to breathe a breath of fresh air into a stale category, while appealing to both traditional truck buyers as well as a whole new audience.
Pre-roll and broadcast.
Pre-roll and broadcast.
Pre-roll and broadcast.
Using social media we had our characters promote the truck with their own personalities.
Using social media we had our characters promote the truck with their own personalities.
Using social media we had our characters promote the truck with their own personalities.
Working with LEGO we constructed a life-sized truck out of LEGO's to premiere at the North American Auto Show.
Working with LEGO we constructed a life-sized truck out of LEGO's to premiere at the North American Auto Show.
Working with LEGO we constructed a life-sized truck out of LEGO's to premiere at the North American Auto Show.
Our celebrtiy voice talent went to his social channels to promote the truck and the movie. And we created a Lego brochure for the Silverado.
Our celebrtiy voice talent went to his social channels to promote the truck and the movie. And we created a Lego brochure for the Silverado.
Our celebrtiy voice talent went to his social channels to promote the truck and the movie. And we created a Lego brochure for the Silverado.
MY ROLE
Concept development and presented internally to larger cross-functional departments.
Client facing presentations of the final work.
Storyboarding and client presentation decks.
Oversaw production and post production of all content materials for every channel.
Over 4,000,000,00 YouTube views
